Inspiring logo designs

Here are a bunch of logos that i found on various websites. I think they are all quite inspiring, strong and clever. I really like the style that they have in each design, particulary 'Tonic' because of the choice of style, colour and the image within the word, and also 'Tonys Organic Food', because of the fork - is has a double meaning, tree trunk and representing food, which i think is clever in a logo. I wish to design a logo as strong and clever as these.

Existing logos...

These are existing logos that are used for child-friendly restaurants. The bottom two are the type of style that I would like to create my design in. I like the effect that the KFC has designed their logo in. I've found that most children's restaurant use animals or call it something simple for children to remember.

McDonalds

Mcdonalds used to have a 'McDonalds Spaceship' which was very attractive to kids. I remember when we used to have one on the A1, and it was very fun, very child friendly and really exciting to go to.

The logo is very well known as 'The Golden Arches', McDonalds is probably one of the most popular brands worldwide. "Two prominent shades, golden and red, are used in the McDonald’s logo to represent its bold nature. Golden hue is employed to color the two arches, now merged to form “M” in the McDonald’s logo. Nonetheless, the red color is utilized to fill the background of the distinguished McDonald’s logo. Boldness, power and strong corporate image are truly reflected by the use of these two confident colors." - http://www.famouslogos.org/mcdonalds-logo

Ronald McDonald is a clown character for McDonalds. This originally was used to attract kids to McDonalds because he was fun and friendly to children. McDonalds introduced a fantasy world called McDonaldland and other characters that the clown used to have adventures with. This was a big hit for children but soon children got scared of clowns in general.

McDonalds do 'Happy Meals' for children which contain some fast food, fruit and a toy. The toy helps the child interact and keep interest when eating food.

Giraffe website!

http://www.giraffe.net/

Here is a very child-friendly restaurant that i found. Its based in London and from what i can see from the website, It looks very fun! The colours are bright and attractive, simple shapes have been used, the website is very inviting and layed out well. 

Introduction

Hi! Welcome to my blog!. The purpose of this blog is for my Final Major Project. I will be branding a new restaurant. I chose to do this because i thought this would be fun and interesting to work on. 

The title of my project is ‘Campaign to launch new restaurant’. I will be producing a number of outcomes including: Logo design, Menu design, Uniform designs, Advertisements such as: Posters, fliers, window posters and billboards. By the end of this project I will have a number of advertisements launching a new family restaurant with a logo and identity that I will have created. My restaurant will be the type of restaurant that will be aimed at families. It will give the feel that it is a treat for children and where parents will know that their children will have a good time, yet eat healthy food and be in a happy and safe environment. The restaurant will not be expensive to eat in, and it will be a restaurant where you can sit in and be enjoyable for everyone. Graphic design includes ‘Identity’ which is made up of logos and branding, this is what I have chosen to do for my final major project. This will broaden my knowledge on existing brand campaigns, existing restaurant logos, restaurant advertisements and existing menu designs and what works best for different target markets. 

This restaurant will be aimed at families. I chose this because I do not think there are enough family restaurants that are enjoyable for small children. I will be looking at some child friendly restaurants such as: McDonalds, Burger King, Giraffe, Las Iguanas, Frankie’s & Benny’s, Café Rouge, Hard Rock Café, Planet Hollywood. I will look at these restaurants and other family-friendly restaurants in the UK. I will research my target audience in depth, showing how families are encouraged to go to certain restaurants, what things other family restaurants offer to children and to parents, what things attract children at restaurants, how to keep them entertained while eating. I will look at attractive and successful menus and restaurant as well. I will do this by researching on the Internet, books, by visiting different child-friendly restaurants and talking to the manager and asking how their restaurant is successful and what methods they use.

I intend use Illustrator for most of this project. I will only include a few photographic images for the menu and advertisements, for this I will use Photoshop. I will experiment with using different medias such as paints, charcoal, pencil and illustrator/ Photoshop to create different textures and imagery for my menu background, advertisements and brand identity. I will use these different medias to help develop my ideas, they will give me an idea of what works better and what has the potential to be more eye-catching in this project.

 

Week	1	2	3	4	5	6	7	8	9	10	11	12
Research
Ideas
Production
Development
Annotation
Finals
Presentation
Evaluation